Sr. Publisher Manager
This organization is comprised of digital marketing veterans, insatiable entrepreneurs, pragmatic technologists and imaginative artists.
Their cumulative experience across web, mobile and social marketing platforms delivers data-driven, cutting-edge solutions and marketing campaigns that surpass our clients’ business objectives. As pioneers in digital marketing, we pride ourselves in hiring energetic and talented people who are passionate to learn and excel at the forefront of our industry.
Based in beautiful Southern California, they work from a vibrant office with sweeping views of Orange County. They are located about an hour from Los Angeles and about 10 minutes from the beach.
About the Position:
The Sr. Publisher Manager will report to the General Manager and will be responsible for managing and growing our existing publisher base, and driving revenue through our publisher network on a performance basis (CPA/CPL/CPI/etc).
Key areas of responsibility:
Daily Publisher Recruitment – Be willing and able to proactively recruit new publishers on an ongoing basis to drive growth
Daily publisher Management – Work with publishers to optimize delivery and campaign performance
Work closely with sales to ensure company is maximizing advertiser vs. publisher inventory fit
Analyze publisher performance on a daily basis in order to maximize revenue, identify opportunities, optimize campaigns and develop/report key metrics back to senior management
Meet with partners and attend industry conferences as needed
Implement initiatives that enhance publisher productivity, create new growth opportunities and increase ROI
Manage publisher relations, communication and recruitment
Ability to understand and verbalize technical language involved in publisher implementation
Build and grow a team of publisher managers
Manage publisher operations, including acquisition, set-up, lead tracking, payments, invoicing and dispute resolution
Create marketing strategies to work with potential publishers
Desired Skills & Experience
Bachelor Degree or higher
3-5+ years experience in performance marketing
Must have established contacts with publishers and media networks
Experienced in the process of prospecting, contacting and recruiting strong partners as well as team management experience
Experience with on-boarding and negotiating with publishers and advertisers/merchants
Experience evaluating creative messages, analyzing results and optimizing campaigns.
Effective project management skills
Team player with the ability to operate as a leader and motivator
Experience working in a fast-paced environment (start-up experience a plus)
Must be outgoing and engaging – able to represent the company enthusiastically
Critical thinking and problem solving capabilities
Excellent communication, time management, and problem solving skills.
High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
