SEO Specialist

Launched in 2015, Company ships to over 180 countries and has quickly rose to over 200+ employees, $15+ Million dollars in Sales and over 1.5 million organic Facebook fans worldwide. Now it’s time to ramp up, take the company to a new level of success and gain ground quickly on established brands within the competitor’s arena.

If you are looking to join an entrepreneurial AND successful company and have a true impact on future growth – and benefit greatly from that – then this opportunity is for you. If you are someone that has an accomplished SEO background and with an e-commerce focus then we want to hear from you.

We are seeking a SEO Specialist that has experience within a shopify e-commerce environment. One that can optimize our website and ensure that our store is optimized for all search engines and back links. You must also be able to put in systems and reporting tools that will showcase efforts and improvements on a weekly basis.

This REMOTE / Work from Home position will report directly to the COO.

This position requires development of strategies that will meet and exceed the business objectives.
Our SEO Specialist is responsible maximizing traffic to our websites, managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search engines by using a hand-on approach with astute attention to process and detail to generate actionable insights and recommendations. This position is also responsible for testing, data analysis, providing insights necessary for developing relevant and engaging content.

Responsibilities:

• Perform ongoing keyword research including discovery and expansion of keyword opportunities; include analysis of competitors’ keywords with the outcome of identifying organic keyword focus. Maintain tracked and targeted keyword sets relevant, strong, realistic and ever-growing.
• Advanced proficiency using industry tools like Google Analytics, Google Webmaster Tools, Moz, Majestic, SEM Rush, ScreamingFrog, etc. to effectively track performance.
• Identify structural updates for websites, landing pages, and blogs that will enhance the ability for search engines to index and understand both content and purpose.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Stay current with latest search algorithm updates and SEO best practices. Monitor industry changes to identify opportunities for program enhancements including client’s organic search rankings, traffic, and conversions.
• Recommend and execute on testing strategies to improve conversion rates on content pages. Research the latest in search engine compliance and guidelines and adjusting strategy as necessary. Monitor Tech SEO status of all websites to identify new technical SEO optimizations.

Requirements:

• Bachelor’s degree or equivalent work experience
• Expert level knowledge of search engine algorithms and various ranking methods
• Understanding of content management systems.
• Experience conducting website audits as well as competitive analysis.
• Experience with link building campaigns and multichannel media approaches.
• Experience developing content and digital assets to increase traffic and conversion.
• Highly organized and methodical with a keen attention to detail.
• Demonstrates a high degree of self-sufficiency and ability to work on individual
• projects, as well as those that require working with teams.
• Personable, proactive team player that can handle multiple tasks and deadlines with
• positivity and enthusiasm.
• Good knowledge of HTML and Shopify is a HUGE plus.