Senior Media Buyer – Lead Generation

Company is seeking a proven, analytical and resourceful team player to join our team as a Senior Media Buyer. This is a full-time position in our Los Angeles (El Segundo) office and will report to our Senior Vice President. The position will work closely with our Search Engine Marketing (SEM) Team as well as our Affiliate Marketing Teams. They will be in charge of managing multiple media campaigns across social, native and display advertising channels. The primary goal of these campaigns is to generate leads for our clients in the insurance and financial services industries. The Senior Media Buyer will also be responsible for the overall strategy, media planning, trafficking, optimizing, and reporting of these campaigns.

Applicants must have at least 3 years of experience in digital media buying. Ideal candidates will have a combination of strong mathematical and analytical skills coupled with strong marketing insight and a creative mindset. The candidate will be a proven multi-tasking specialist, with strong critical thinking and problem-solving skills. Advanced skills in Facebook, Google Display Network, Yahoo Gemini, Taboola and Microsoft Excel are a must.

Responsibilities include:

• Manage daily execution of digital media campaigns across multiple platforms
• Concept and implement strategies for campaign creation
• Make hands-on bid updates to meet and exceed KPI and CPL targets
• Work with front-end development to build landing pages and ad units
• Run A/B and multi-variate tests on landing pages, creative, messaging and user experiences
• Develop, maintain, analyze and communicate detailed reporting of campaigns
• Generate quantitative analysis and models to optimize campaign performance
• Manage budgets including revenue and spend to hit ROI goals
• Keep up to date with best practices and strategies
• Perform competitive research and other tasks as needed

Qualifications:

• Strong quantitative and analytical background
• Excellent time management skills and strong attention to detail are essential
• Team player with strong collaboration skills
• Experience with lead generation in the online space
• Ability to strategize, analyze, and optimize around data
• Advanced Facebook, Google Display Network, Yahoo Gemini, Taboola and MS Excel skills are required
• An understanding of the Insurance and Mortgage industries are a plus
• Excellent verbal and written communication skills
• BA/BS degree from 4-year university

Benefits:

• Annual salary and performance review
• Medical, dental and vision benefits
• 401(K) plan with company matching
• Catered lunches and breakfasts
• Dynamic work environment