SEM Specialist

Too many times, when companies post a job description, it’s simply a series of bullets detailing the tasks and a “by the way” mentioning about their company. We think it’s just as important to understand the culture of the company when determining what opportunity is right for you.

Culture

Flexible Hours & Schedule, Team Environment, Casual Dress Code, Opportunity to Grow, Competitive Salary with Bonus based on production

What We Do

We are a digital marketing agency specializing in generating leads for insurance agents all across the country. Our clients(the insurance agents/agencies) value us for our integrity, dedication and hard work. We take the time to understand our clients business and align ourselves with our clients’ goals. It is through this deep understanding that our professionals make the difference. We believe in driving our clients’ bottom line by building on the latest innovations.

Desired Skills & Experience

The primary responsibility of the Search Engine Marketing (SEM) specialist is to drive quality traffic to our websites to generate leads (health insurance, medicare supplement, life insurance and small business insurance) for our Clients:

• Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, and Yahoo.
• Building effective Paid Search campaigns
• Managing Remarketing/Display campaigns in Google Display Network and third party platforms.
• Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.
• Providing feedback regarding landing pages and ads.
• Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums.
• Evaluating budget levels and provide recommendations.
• Measuring and optimizing campaigns to meet internal KPIs.
• Acting as one of the resident digital marketing experts.

Basic Qualifications:

• 2+ years of relevant strategic SEM planning and maintenance experience in AdWords/Analytics and other relevant platforms at a company or agency
• Experience creating and executing quantifiably successful Search campaigns across major portals (Google, Yahoo, Bing)
• Knowledgeable regarding emerging search trends and landscape surrounding content, distribution, search tactics and measurement/verification advancements
• Excellent written, statistical, and presentation skills
• Highly organized, able to multitask effectively and respond to changes quickly
• Strong collaborative nature to build relationships across the enterprise
• Bachelor’s degree

Preferred Qualifications:

• Insurance or Financial Services experience
• Experience with specific tools such as Salesforce CRM, Pardot and Doubleclick

Compensation

$50,000 to $90,000 – Compensation will be commensurate based on experience.

Biweekly bonus based on production goals.

And an annual bonus just comes with the job!

Job Type: Full-time