Search Engine and Display Marketing Expert
We are a fast-growing online marketing firm located in the heart of old town Pasadena. We conceive, develop, and marketing a wide range of sites and interest campaigns. Unlike our competitors, we create our own initiatives entirely in-house, from conception to execution. Our unique business model has allowed us to gain insight, raise visibility, evolve new ideas, and deliver on all objectives to date. To date, we have launched over 20 successful sites and generated over $100M in sales. For the right candidate, the potential for growth with our team is huge. In this role, you will oversee all paid search products for our various offers, including but not limited to set-up of campaigns, optimization and reporting through Google AdWords, Bing, plus display & search advertising. You will direct implementation of search & display campaigns while continuing to build and expand our current search capabilities. Additionally, you will test and analyze new sources including relevant native and video ads. The ideal candidate is a tech-minded leader with a passion for paid search and media buying and has over 5 years of experience working with budgets that exceed 7-figures per month. We are ready to pay for the best and offer commission structure and other incentives to attract the bet. This position can expect $150k-300k+ with profit sharing and ownership options. We are eager to work with applicants who meet our standards and, if this is you, we would encourage you to reach out for further discussion with out executive management. We look forward to hearing from you!
Desired Skills & Experience
SUMMARY OF TASKS:
● Manage day-to-day search marketing activities including campaign planning and implementation, budget management, performance review, and optimization of paid search and display campaigns.
● Analyze daily stats with analytics team to deliver desired cost-per-action that meets or exceeds ROI targets.
● Identify and report on key performance indicators and opportunities for improvement.
● Develop near and long-term PPC / Display / Video advertising account strategies, roadmaps and execute day-to-day operations that increase revenue, site traffic and conversions.
● Assist in analyzing new trends and developing creatives to increase CTR on ads.
● Work with design team to spec and launch new creatives for display campaigns.
● Work with design team to create and split test landing pages.
● Test and analyze new traffic sources to back out to desired CPA.
PRIMARY ROLE OF POSITION:
● Ideate and deliver innovative paid search strategies and tactics against measurable ROI.
● Oversee development of paid search & display program strategies and analysis for company e.g., non-brand efficiencies, day-parting, week-parting, media mix, value of paid search customer, etc.
● Collaborate with account, creative and reporting/analytics teams to ensure all executions are strategically aligned, and client needs are met.
● Evolve world-class Paid Search practice, leveraging third-party data and technologies.
● Work with design team to create new creatives, copy and landing pages to increase ROI.
DESIRED SKILLS AND EXPERIENCE:
● B.A. or equivalent work experience required.
● 5+ years of search engine marketing/display media buying experience and managing large-scale, CPA-driven accounts encompassing 7-figure monthly budgets.
● Experience with Google Display, Google Search, Bing, Facebook and Instagram ads.
● Proven track record of developing strategy and executing effective SEM.
● Ability to predict trends and assign new creative ideas to designers and copy writer.
● Certified by Google AdWords.
● 2+ years experience setting up and optimizing Display/Video Advertising Campaigns through Google DBM or equivalent.
