Publisher Development Manager

Santa Monica-based Company is one of the first native advertising companies worldwide and services thousands of publishers with billions of news stories every day, delivering marketing solutions for advertisers that key into consumer interests without disrupting their online experience.

This performance-driven approach ensures relevant, engaged and genuinely interested visitors to its customers’ websites, increasing traffic and revenue by maintaining the quality and relevance website visitors expect.

Company is seeking a Publisher Development Manager who will play a key role in expanding the business by finding and attracting new Digital Publishers to the network.
– Explore the online advertising marketplace to find clients who may be interested in company’s services.
– Define the client’s needs and speak credibly to publishers about todrive value for their online properties.
– Work closely with the sales and account teams on the client side to determine publisher opportunities and needs; negotiate, follow up, meet their goals and expectations,closing these opportunities.
– Utilize Alexa, Comscore, and other online tools to develop publisher prospect lists including identifying key decision makers at target prospects, and recruit them to the network.
– Conduct product demos and create mockups to demonstrate the value proposition and close new publisher clients
– Coordinate implementation of the product, optimizing placements and monitoring performance analysis.
– Publisher retention and relationship management with the goal of ensuring high publisher satisfaction

Desired Skills & Experience

– Strong understanding of online advertising industry and technologies
– Excellent negotiation skills
– 2-3 years of media buying or online advertising experience
– Buying online media on a CPC, CPM, Rev Share
– Strong relationships with publisher decision makers

This position is full time. Compensation will be based on your experience.
The ideal candidate should understand how the online advertising industry, especially the native advertising industry works, who are the main players in this market, how to meet clients’ needs and expectations and close the deal at terms suitable for the company.