Media Manager, Affiliate
The Media Manager (MM) is responsible for leading the success of clients’ online marketing programs, including paid, natural search, display, social , mobile, video and affiliate. The MM provides thought leadership on search strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The MM is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Responsibilities:
-Account Management
Assumes accountability and ownership of search, display, social, mobile, video, or affiliate program successes and failures for several client accounts. Monitors and reports program financials, budgets and fees to senior management.
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
-Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
-Program Management
Directs and manages the daily work flow of all client search, display, social, mobile, video and affiliate programs, including initiation and management of projects across departments.
Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable.
-Creates and executes digital account strategies and plans for each client.
-Develops and modifies bidding strategies in search, display or social and effectively manages keyword strategies on paid search engines.
-Understands natural search optimization best practices and articulates knowledge and client deliverables effectively.
Provides excellent communication via phone, emails and direct contact.
-Effectively creates and delivers client presentations.
Provides thought leadership to clients in search, display, social, mobile, video and affiliate.
-Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.
-Manages budgeting, forecasting, billing and invoicing.
Meets specified deadlines.
-Team Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity.Adopts stated account management standards and program management best practices.
Assists in training, mentoring, and developing team members.
Reverse mentoring with another colleague of a different channel expertise
-Process Improvement
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group.
Desired Skills & Experience
-Bachelor’s degree, concentration in business, marketing, or advertising preferred
-3-6 years of account management experience in online advertising, direct marketing, or e-commerce
-Affiliate experience required
-Demonstrated problem solving and project management skills
-Minimum of 1-2 years as associate account manager or equivalent if internal candidate
-High competency level in MS Office with specific strengths in Excel and PowerPoint
-Able to work independently and balance multiple tasks
