Media Buyer/Online Marketing Manager
Our client is searching for an experienced, entrepreneurial-minded Media Buyer/Online Marketing Manager to join a highly agile team to help market next generation applications. The successful candidate must demonstrate a proven track record of managing Google Display Network (GDN) and AdWords campaigns, Facebook Ads, and direct media buys focused on CPA/CPI & ROI. The role requires a savvy marketer who can take new app ideas from conception to fruition and scale with potentially unlimited ad budgets. The role requires an entrepreneurial spirit who can research, recommend, set up and launch new display channels and partnerships. The candidate must be able to manage multiple projects in a fast-paced and dynamic environment. Candidates must be creative, display “out of the box” thinking, and value having a direct impact on the success of the company.
The Company is a 3-year old, 20+ person Technology Company in North County San Diego. They are well-funded, profitable, and growing fast. They’ve built a variety of software titles spanning a wide range of categories from games, social networking to video applications. We have an awesome, ocean-view office near the beach, smart co-workers, fun atmosphere, great benefits, and pay well for great work.
What will you be doing?
• Manage, analyze, optimize & grow existing Google Display, Adwords and Facebook advertising Campaigns
• Market research new product ideas
• Recommend, launch, optimize, and scale new Ad Networks, RTB Platforms & direct Media placements
• Optimize campaigns by testing new targeting, placements, and other implementations
• Work with designer to optimize and test new ad creative and landing pages
• Oversee and improve processes and systems for our display user acquisition process
• Manage a diverse portfolio of brands and websites that support them
Desired Skills & Experience
• 3+ years of experience acquiring users through Google Display, Facebook, AdWords, and other performance based display ad networks
• Direct response online media acquisition
• Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats
• Experience in testing and optimizing display ad creative
• Experience setting up A/B split tests and Multi variant testing
• Experience with optimizing landing pages for conversions
• Strong communication, oral and written skills
• Copy writing skills
• Strong creative skills, come up with ad concepts and work with designer to bring to life
• Experience in the industry is a plus (Desktop Application Download space)
• Bachelor’s degree (preferably in business, marketing, or a related field)
• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA
• Exceptional analytic and strategic thinking skills
