Media Buyer

Our client, UPFIZZ,  is a social-centric media company with a collection of premium websites in the social, humor, and entertainment category. Millions of people come to UPFIZZ every month to discover the best of the web’s relevant content. We connect brands with the current swell of the social mainstream by creating engaging and timely content. Our creative teams create new viral content daily that targets audiences in over 12 countries. Our goal is to create media, content and spaces that allow us to stay curious and feel alive.

We are a small start-up with mainstream media attention. We had over 15 million impressions last month. We offer an exciting ground-floor opportunity to work under a highly experienced media team at a fast-growing company that is funded and profitable.

Who are we looking for?
We are searching for a highly talented, experienced, ambitious, entrepreneurial-minded Facebook Advertising & Display Marketing Manager to join our highly agile team to help market our content. The successful candidate must demonstrate a proven track record of managing large scale Facebook Advertising campaigns, Online Ad Networks, Exchanges, and direct media buys focused on CPA & ROI. The role requires a savvy marketer who can roll up his/her sleeves to take new content ideas from concept and dry test, to launch and scale with limitless ad budgets. The role requires an entrepreneurial spirit who can research, negotiate, recommend, set up and launch new display channels and partnerships. The candidate must be able to manage multiple projects in a fast paced, dynamic professional environment. Only individuals who are detail-oriented ambitious, creative, able to think outside of the box, continually challenged to grow their skills, and want to have a direct impact on the success of the company, and aren’t afraid to step outside of their comfort zone need apply.
What will you be doing?

• Buy digital media using major media sources, including but not limited to Facebook Advertising, Native Advertising, Google Display
• Manage, report, analyze, optimize & grow existing Facebook Advertising & Native Ad display campaigns
• Create New Content Headlines and Ideas for Copy Team to Create;
• Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new ad networks, real time bidding (RTB) platforms & direct media placements;
• Optimize campaigns through new ad targeting, placements, other implementations, etc., evolving our tactics employed to capitalize on changing industry trends;
• Oversee and improve processes and systems for our display user acquisition process;
• Continuously optimize and test new ad creative and landing pages. Build a formal plan to do so;
• Be at the cutting edge of direct response online marketing with an abundance of resources and budgets.
• Optimization of campaign click-thru rates, conversion rates, and bid management;
• Create KPI’s and Track As Much Data As Possible
• Creating ads and various other images using Adobe Photoshop.

Desired Skills & Experience

• Experience acquiring users through Google AdWords, Facebook, Bing Ads, 2nd tier search, PPC/CPV, Facebook Power Editor, Facebook Ad Manager, Adservers, email, mobile ad networks, native advertising, performance based display ad networks and direct media buys
• Direct response online media acquisition
• Expertise in RTB working with DSP’s, SSP’s, ad exchanges, ad servers, ad networks & aggregators, and creative formats
• Experience in testing and optimizing display ad creative
• Experience with optimizing landing pages for conversions
• Experience setting up A/B split tests and Multi variant testing
• Strong communication, oral and written skills
• Strong copy writing skills
• Strong creative skills, come up with ad concepts and work with designer to bring to life
• Experience in the industry is a plus (New Media, Blogging, Advertising)
• HTML, CSS and an understanding of web technologies (JavaScript a plus)
• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA
• Exceptional analytic and strategic thinking skills
• Experience arbitraging CPM/CPC costs to meet CPA/CPI/CPS targets
• A ‘hacker’ mentality, i.e. a proven history of making things happen with limited resources and in a timely fashion
• Proven track record of achieving targets and increasing revenue towards the defined Key Performance Indicators (KPI’s)
• Basic familiarity with SQL and/or Excel, familiarity with pivot tables preferred
• Qwaya, AdEspresso and DoubleClick, Compete and Hitwise;
• Working knowledge of the affiliate marketing industry.
• Impeccable organizational skills and attention to detail.
• Ability to multitask effectively and manage timelines;
• Comfortable dealing with unexpected situations and requests;
• Strong quantitative and analytical skills;
• International experience – highly recommended;
• Searching the Internet for images & content for the companies advertising pages;
• Develop effective as-sets utilizing split-test techniques;
• Must be able to handle non-traditional work hours;
• PHP & HTML coding experience a plus;
• Must be comfortable learning new skills;
• Must have a positive and outgoing attitude;
• Fluency in mathematical concepts relevant to media planning and purchasing;
• Ability to thrive working cross-functionally with internal and external stakeholders;
• Excellent project management skills;

Location:
We are seeking someone who will work full-time out of our new downtown San Francisco, CA office.

To apply:
Please submit your resume, and paste your cover letter into  “other info” box on our application page  that explains your experience in any of the following:
• Analytics (General and Specifically Google Analytics)
• Media Buying (Facebook Advertising, Native Advertising or other)
• Writing copy and choosing images that get people to click
• Campaigns you worked on in past
• How you optimize a campaign you created
• Management (Have you led a team?)