Online Media Buyer/ Marketing Manager

Who are we looking for?

We are searching for a highly talented, experienced, ambitious, entrepreneurial-minded Media Buyer/Online Marketing Manager to join our highly agile team to market our next generation applications. The successful candidate must demonstrate a proven track record of managing large scale Google Display Network (GDN) and AdWords campaigns, Facebook Ads, Online Ad Networks, Exchanges, and direct media buys focused on CPA/CPI & ROI. The role requires a savvy marketer who can roll up his/her sleeves to take new app ideas from concept and dry test, to launch and scale with limitless ad budgets. The role requires an entrepreneurial spirit who can research, negotiate, recommend, set up and launch new display channels and partnerships. The candidate must be able to manage multiple projects in a fast paced, dynamic professional environment. Only individuals who are detail orientated, ambitious, creative, able to think outside of the box, continually be challenged to grow their skills, want to have a direct impact on the success of the company, and aren’t afraid to step outside of their comfort zone need apply.
About Us
We’re a 3-year old, 20+ person technology startup in North County San Diego. We are well-funded, profitable, and growing fast. We’ve built or licensed a variety of software titles spanning a wide range of categories from games, social networking to video applications. We have well over 50,000 users of our ad supported apps. We have an awesome, ocean-view office near the beach, smart co-workers, fun atmosphere, great benefits, and pay well for great work.
What will you be doing?
• Manage, report, analyze, optimize & grow existing Google Display, Adwords and Facebook advertising Campaigns
• Dry test new product ideas
• Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new Ad Networks, RTB Platforms & direct Media placements
• Optimize campaigns that work the best through new targeting, placements, other implementations, etc.
• Oversee and improve processes and systems for our display user acquisition process
• Continuously optimize and test new ad creative and landing pages.
• Manage a diverse portfolio of brands and websites that support them
• Be at the cutting edge of direct response online marketing with an abundance of resources and budgets

Desired Skills & Experience

• 3+ years of experience acquiring users through Google AdWords, Facebook, performance based display ad networks and direct media buys
• Direct response online media acquisition
• Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats
• Experience in testing and optimizing display ad creative
• Experience with optimizing landing pages for conversions
• Experience setting up A/B split tests and Multi variant testing
• Strong communication, oral and written skills
• Strong copy writing skills
• Strong creative skills, come up with ad concepts and work with designer to bring to life
• Experience in the industry is a plus (Desktop Application Download space)
• HTML, CSS and an understanding of web technologies (JavaScript a plus)
• Bachelor’s degree (preferably in business, marketing, or a related field)
• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA
• Exceptional analytic and strategic thinking skills