Facebook Media Buyer
We are a performance media agency that works with advertisers to improve return on ad spending by more effectively buying digital media. We use a combination of technology, data and psychology to make online paid advertising profitable for a wide variety of campaigns.
We are looking for an experienced Facebook Media Buyer to join our growing team in Broomfield, CO. In this role, you will work with the Performance Media Buying team to craft, build, and optimize CPA campaigns on Facebook. Your ultimate goal will be to drive conversions for our internally and externally managed offers/advertisers.
Job Responsibilities:
- Create and manage high-performing paid Facebook advertising campaigns and advertisements
- Prioritize and manage multiple tasks and projects simultaneously
- Use planning tools to conduct competitive research and identify high value opportunities
- Conceptualize new advertising angles increase conversion rates and the overall performance of your campaigns
- Work with designers and developers to create and deploy landing pages
- Analyze and measure data from multiple sources and consolidate to find those winning segments of traffic
- Constant review and optimization of ads, ad groups and creative with the goal of lowering your cost per acquisition (CPA) for each campaign
- Test, test and test again.
- Present findings and report on results. What is working and why? What are the next opportunities? How do we scale?
Required Experience:
- Advertising tracking platforms (i.e. Voluum)
- Affiliate network/platform tracking (i.e. Cake)
- Launching Facebook ad campaigns
- Testing FB campaigns, adsets and ads
- Scaling campaigns within Facebook
- Targeting via demographics and Facebook audiences
- Landing pages and advertorials
- 2+ years of Paid ADVERTISING experience
Core Qualities:
- Motivated
- Analytical
- Action Oriented
- Results Driven
- Organized
- Resourceful
- Innovative
If this sounds like you, apply today! Send your resume and cover letter and any examples of campaigns that you’ve ran before.