Facebook Campaign Manager
The Online Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.
A few of the key responsibilities will be:
-Lead and manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion
-Create and manage media budgets for all campaigns
-Brief creative teams and develop campaign creative assets
-Monitor and optimize online campaigns
-Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives
-Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market
Key measures of success:
Optimization of campaign click-thru rates, conversion rates, and bid management
Campaign performance against target KPI’s
Profit margin on campaigns
Tools we utilize:
Salesforce CRM
Google Docs, Excel, and Dropbox
Join.me, Uber Conference, Skype
Qwaya
DoubleClick
Desired Skills & Experience
-Bachelor in Marketing or a quantitative discipline; advanced degree a plus
-Deep knowledge about Facebook’s marketing platform
-Minimum of three (3) years of online marketing experience.
-Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms
-Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
-Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social
-Sharp eye for detail and proven project management skills
-Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
-Outstanding written and oral communications skills
-Fluency in mathematical concepts relevant to media planning and purchasing
-Critical thinking and problem solving capabilities
-High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
-Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords
