Facebook Campaign Manager
The Online Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.
A few of the key responsibilities will be:
• Lead and manage Facebook ad campaigns that will have a measurable impact on our agency clients from planning stage to completion
• Create and manage media budgets for all campaigns
• Brief creative teams and develop campaign creative assets
• Monitor and optimize online campaigns
• Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives
• Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market
Key measures of success:
• Optimization of campaign click-thru rates, conversion rates, and bid management
• Campaign performance against target KPI’s
• Profit margin on campaigns
Tools we utilize:
• Salesforce CRM
• Google Docs, Excel, and Dropbox
• Join.me, Uber Conference, Skype
Desired Skills & Experience
• Bachelor in Marketing or a quantitative discipline; advanced degree a plus
• Deep knowledge about Facebook’s marketing platform
• Minimum of three (3) years of integrated online marketing experience.
• Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms
• Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
• Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social
• Sharp eye for detail and proven project management skills
• Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
• Outstanding written and oral communications skills
• Fluency in mathematical concepts relevant to media planning and purchasing
• Critical thinking and problem solving capabilities
• High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
• Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords
