Direct Response Copywriter

About Us

We are a leading vitamin and supplement company, specializing in health and wellness. We hold license to a world famous adult trademark and are planning to enter on launching a well-funded direct to consumer business. This is an exciting opportunity to work on a product line launch supported with amazing name recognition and marketing power of one of the most respected and recognized brands in the world.

The Position

This is an in-office, full-time position working closely with the marketing and the digital e-commerce teams. We’re looking for a world-class Direct Response Copywriter to develop creative and compelling content and campaigns that will both engage and expand our communities. In this role you will be the sole owner of all content/copy creation for products as well as all digital advertising for a Sexual Wellness product line.

Compensation commensurate on experience.

* Candidates will be asked to provide a portfolio or writing samples and complete a short copy-edit test

Roles & Responsibilities

• Lead direct response landing page and funnel copy with the expectation of converting customers into sales.
• Curate original and engaging content and copy which aligns with our brand narrative.
• Expand and engage brand audience by being a passionate and compelling story teller.
• Understanding of direct response marketing language of e-commerce design: hierarchy call to action, conversion, etc.
• Ability to organize, interpret, and express scientific information for a general audience.
• Collaborate with the team to define audiences and determine the most effective ways to reach our target audiences.
• At regular and recurring intervals, examine audiences across channels, develop audience profiles, and match key messages to each audience
• Ability to multi-task, prioritize, and resolve multiple projects efficiently, resourcefully, and independently.
• Ability to thrive in a fast-paced environment.

Education & Experience

• At least three years of professional experience in copy writing for direct response DTC campaigns
• Expertise in landing pages, both short and long form, advertorials, blogs
• Familiarity with the consumer products goods space, digital advertising platforms and blogs.
• Experience working with and supporting digital communities.
• Nutraceutical and/or wellness vertical experience a plus